# Facebook ad copy worksheet

Fill this in with facts from your own business. The six archived ads in the article illustrate message structures; their claims, numbers, and product descriptions are not inputs for your ad.

## 1. Buyer and offer

- Buyer role and work situation:
- Problem or decision this buyer recognizes:
- Product or service, in plain words:
- What the product actually does in this situation:
- Offer on the destination page:
- Destination URL:
- First visible page heading and action:
- Platform button you plan to select:

## 2. Claim check

For each product, price, customer, comparison, speed, or outcome claim, record the exact supporting material. “We believe it” is not a source. If you cannot support a claim, write a factual product action that you can support, or leave the claim out.

| Claim to use | Source and exact supporting passage | Current scope or exception | Permission/status |
| --- | --- | --- | --- |
|  |  |  | Approved / pending / unsupported |
|  |  |  | Approved / pending / unsupported |
|  |  |  | Approved / pending / unsupported |

## 3. Complete copy package

**Primary text opening, naming the situation:**

> 

**Primary text continuation, explaining the product action or offer:**

> 

**Headline, adding the next idea:**

> 

**Optional link description, if this placement displays it:**

> 

**Image words and visual job:**  
What the image must show or explain:

**Platform button:**

**Destination and first-screen continuation:**

## 4. Handoff check

- Does the image add information, or merely repeat the headline?
- Does the first line name the buyer's situation without claiming a personal trait you do not know?
- Can each concrete claim be traced to an approved row above?
- Does the button lead to the action promised in the ad?
- In the current Meta preview, which fields are visible, cut short, or absent for each intended placement?
- What changed in the destination since this copy was drafted?
- Owner and date of final copy review:
- Preview screenshot or native review reference:

This worksheet prepares a draft and review handoff. It does not establish platform approval, delivery, or results.