# B2B creation/capture asset brief

Use this brief for a video or other primary asset inside the 90-day operating mix. It does not authorize a claim, asset, channel or production scope. Attach the approved sources.

## Decision context

- Company and offer:
- Chosen route: Creation first / Capture first / Combined
- Motion this asset serves: Creation / Capture
- Audience and population source:
- Buyer problem:
- What the buyer already knows:
- What should change after the asset:

## Message and evidence

- One-sentence message:
- Approved mechanism or point of view:
- Approved proof:
- Claims that must remain attributed:
- Claims or results that must not appear:
- Source links or file IDs:
- Approving owner:

## Asset sequence

1. Opening problem or intent cue:
2. Explanation or product decision:
3. Proof or demonstration:
4. Next step:

## Capture and handoff

- Destination or next path:
- Observable handoff event:
- Evidence preserved with the event:
- Routing owner:
- Qualification rule:
- Sales acceptance evidence:
- Suppression or exclusion rule:

## Production handoff

- Format and dimensions:
- Duration or length:
- Speaker/creator permission:
- Footage, screenshots or customer material permission:
- Caption and accessibility owner:
- Final reviewer:
- Delivery date:
- Unresolved inputs that keep production on Hold:

## Review measure

- Creation measure:
- Capture measure:
- Outcome states kept separate:
- Source, population and period:
- Review date and owner: