{
  "schema_version": 1,
  "company": "",
  "offer": "",
  "audience": "",
  "population_source": "",
  "buyer_problem": "",
  "demand_evidence": "unknown",
  "education_needed": "unknown",
  "proof": "unknown",
  "capture_path": "",
  "sales_capacity": "",
  "qualified_lead_definition": "",
  "handoff_owner": "",
  "creation_owner": "",
  "capture_owner": "",
  "review_date": "",
  "review_owner": "",
  "constraints": "",
  "unresolved_inputs": [],
  "outcomes": {}
}