# 90-day demand creation and capture plan: blank worksheet

The 90-day period organizes work and reviews. It does not promise that pipeline or revenue will mature within 90 days.

Use `Unknown` when evidence is missing. Use `0` only when the source, population and period are known and the observed count is zero.

## Decision inputs

| Field | Answer | Evidence state | Source or owner |
| --- | --- | --- | --- |
| Offer |  | Unknown |  |
| Audience |  | Unknown |  |
| Buyer problem |  | Unknown |  |
| Existing demand evidence |  | Unknown |  |
| Approved proof or expertise |  | Unknown |  |
| Capture path |  | Unknown |  |
| Sales capacity |  | Unknown |  |
| Qualified-lead definition |  | Unknown |  |
| Handoff owner |  | Unknown |  |

## Provisional route

- Route: Creation first / Capture first / Combined / Hold
- Rationale:
- Missing inputs:
- Owner of each missing input:
- Evidence needed to leave Hold:

## Motion 1

| Field | Plan |
| --- | --- |
| Motion |  |
| Days |  |
| Audience |  |
| Message |  |
| Asset |  |
| Path |  |
| Owner |  |
| Handoff event |  |
| Handoff evidence |  |
| Measure |  |
| Review date |  |
| Unresolved inputs |  |

## Motion 2

Delete this section if the route has one motion.

| Field | Plan |
| --- | --- |
| Motion |  |
| Days |  |
| Audience |  |
| Message |  |
| Asset |  |
| Path |  |
| Owner |  |
| Handoff event |  |
| Handoff evidence |  |
| Measure |  |
| Review date |  |
| Unresolved inputs |  |

## Outcome-state record

| State | Value | Evidence state | Source, population and period |
| --- | ---: | --- | --- |
| Platform response |  | Unknown |  |
| Contact |  | Unknown |  |
| MQL |  | Unknown |  |
| Qualified lead |  | Unknown |  |
| Booked meeting |  | Unknown |  |
| Held meeting |  | Unknown |  |
| Pipeline |  | Unknown |  |
| Revenue |  | Unknown |  |

## Next review

- Review date:
- Review owner:
- Fixed cohort/population:
- Evidence to bring:
- Decision this review must make: