{
  "schema_version": "maestro-cpl-record/1.0",
  "record_id": "FICTIONAL-CPL-SEPT-2026",
  "business": "Northstar Operations (fictional)",
  "currency": "USD",
  "cost": {
    "amount_raw": "12000",
    "basis": "declared media and external creative acquisition cost",
    "included": [
      "paid media $10,000",
      "external creative $2,000"
    ],
    "excluded": [
      "internal sales salaries",
      "software outside this cohort"
    ],
    "source": "Fictional cost ledger CL-SEP-01",
    "window": {
      "start": "2026-09-01",
      "end": "2026-09-30"
    }
  },
  "cohort": {
    "id": "SEP-2026-PAID-ACQUISITION",
    "window": {
      "start": "2026-09-01",
      "end": "2026-09-30"
    },
    "matching_rule": "One captured form record assigned to the September paid-acquisition cohort by source ID; duplicate IDs removed only at accepted stage",
    "lag_rule": "Not needed: windows match",
    "maturity_rule": "Qualified status checked for this same September cohort on 2026-10-31",
    "maturity_checked_at": "2026-10-31",
    "maturity_evidence": "Fictional CRM maturity receipt Q-SEP-01"
  },
  "leads": {
    "raw": {
      "count_raw": "400",
      "definition": "All captured form records from this cohort before rejection",
      "source": "Fictional form export F-SEP-01",
      "owner": "Maya, fictional demand generation"
    },
    "accepted": {
      "count_raw": "240",
      "definition": "Raw records after duplicate and spam/invalid rejection",
      "source": "Fictional validation export V-SEP-01",
      "owner": "Nia, fictional revenue operations"
    },
    "qualified": {
      "count_raw": "90",
      "definition": "Accepted contacts with relevant need and an agreed next step by the maturity check",
      "source": "Fictional CRM export Q-SEP-01",
      "owner": "Nia, fictional revenue operations"
    }
  },
  "exclusions": {
    "duplicates_raw": "100",
    "spam_raw": "60",
    "other_raw": "0",
    "notes": "400 - 100 duplicate - 60 spam/invalid - 0 other = 240 accepted"
  },
  "coverage": {
    "join_state": "complete for this fictional cohort",
    "notes": "Fictional source IDs join the form and CRM exports; no unjoined records in this worked fixture"
  },
  "owners": {
    "cost": "Ari, fictional finance",
    "crm": "Nia, fictional revenue operations",
    "review": "Luis, fictional reviewer"
  },
  "evidence_requests": [],
  "review": {
    "state": "approved",
    "fingerprint": "0c6bb0019cfe4aa9338a42a09c975359cb007f5c69af874423436b672eea0935",
    "reviewer": "Luis, fictional reviewer",
    "reviewed_at": "2026-11-01",
    "evidence": "Fictional fixture review receipt; teaching example only"
  }
}