# Conversion rate calculation

Mode: Distinct converters
Arithmetic from the supplied counts; source data is not verified.

## Landing page
20 / 1000 × 100 = 2%. Share of denominator units converted at least once.
- Conversion definition: distinct visitors who submitted the form
- Denominator definition: eligible landing page visitors
- Eligible population: fictional example visitors
- Date range: fictional example period
- Source: fictional example report