# Completed allocation brief: fictional Northstar

Every company, identifier, approval, setting receipt, and number below is fictional. This demonstrates a completed recommendation record, not a real account or permission to act.

## Scope and business requirement
- Business/account: Northstar Workflow, simulated account `NS-DEMO`.
- Campaign: `NS-NOV-DEMO`; ad sets `NS-EN` and `NS-FR`.
- Offer/destination: the same workflow-assessment consultation, language-specific native forms `FORM-EN` and `FORM-FR`.
- Audiences: English-speaking and French-speaking operations leaders in Canada. Audience sizes differ; the business wants to preserve a separate French-language allocation during a market-entry pilot. No audience-size numbers are supplied.
- Currency/timezone: USD; America/New_York.
- Planned acquisition period: 2–15 November 2026. No delivery has occurred in this planning record.
- Constraint: fictional budget owner approved separate planned daily targets of $100 for English and $60 for French. This reserves a distinct planned allocation, not guaranteed impressions, leads, or exact daily spend. Daily flexibility is accepted; this is not a hard $160 daily cap.

## Current controls
- Simulated settings receipt: `NS-settings-2026-10-30`, captured 30 October 2026.
- Objective: Leads. Bid strategy: highest volume for both ad sets. Optimization event: the same instant-form lead event. Delivery: standard.
- Budget duration: daily for both. Both scheduled 2–15 November 2026.
- Current ownership: ad-set budgets. Campaign budget off.
- Ad-set budget sharing: off in the simulated receipt.
- Current entered amounts: English $100; French $60. Existing ad-set min/max constraints: none in this simulated setup.
- Account availability: simulated receipt confirms editable ad-set budgets and sharing control. A real user must supply their own current account observation.

## Proposed allocation
- Recommendation: retain ad-set budgets with sharing off for this pilot.
- Reason: the business explicitly wants distinct language-market allocations. Moving the entire amount into one flexible campaign pool could allocate differently from that requirement. This recommendation does not assert that separate budgets produce cheaper or better leads.
- Proposed amounts/schedule: unchanged $100 and $60 daily targets, 2–15 November. The exact per-day delivery amount remains unknown.
- Conflict: none identified in the supplied fictional planning record. If the constraint changes to an exact daily ceiling or guaranteed French delivery, this recommendation must be reopened; daily targets cannot establish those guarantees.
- Missing evidence: no delivery or CRM outcomes yet. Those belong to the later review and do not invalidate this preparation.
- Prepared by: fictional paid-media operator. Review date: 30 October 2026.
- Change authorization: absent. The fictional budget owner approved the planning constraint only; the record does not approve a live edit or launch.
- Next action: authorized account operator verifies the real settings and obtains scoped launch/change approval before execution. No live action follows from this file.

## Planned post-delivery review
- Amount spent and native results: Unknown until delivery. Export exact entity IDs, USD spend, result column/event, attribution setting, 2–15 November window, and America/New_York timezone.
- CRM match plan: join native lead IDs to CRM records, deduplicate by stable CRM person ID within this acquisition cohort, and retain the originating ad-set ID. Unmatched or conflicting joins remain unresolved.
- Qualification definition: an operations leader at a business with 20–200 employees who requested the assessment and meets the fictional team's stated service-fit criteria. This is an example definition, not a Maestro qualification rule.
- Outcome cutoff: 15 December 2026; planned report capture 16 December. Analyst must confirm complete imports and qualification review for the cohort. A date alone does not establish maturity or complete coverage.
- Raw/qualified counts and costs: Unknown. No zero or forecast is substituted.
- Review decision: compare actual allocation and complete qualified outcomes with the stated business requirement. Treat differences as observations, not proof that CBO or ABO caused them.

## If the facts change
If sharing becomes on or unknown, do not retain a no-transfer claim. If the budget owner allows flexible allocation and the ad sets' business values and eligible settings are aligned, campaign budget becomes a candidate for review. If the goal is a causal test, design a controlled experiment separately; equal entered budgets do not supply randomization.