# Meta budget-allocation brief

Use this record for a recommendation. It does not authorize a live campaign change. Replace Unknown only with supplied facts or source-backed observations. Keep proposed settings separate from current settings.

## Scope and business requirement
- Business/account name and account ID: Unknown
- Campaign ID and ad-set IDs: Unknown
- Offer and landing page/form: Unknown
- Audience purpose, size evidence, and business value for each ad set: Unknown
- Currency and account timezone: Unknown
- Acquisition/reporting dates: Unknown
- Business constraint, exact required allocation or cap, owner, and approval evidence: Unknown

## Current controls
- Observed settings source and capture date: Unknown
- Campaign objective: Unknown
- Bid strategy for each ad set: Unknown
- Optimization event for each ad set: Unknown
- Budget type (daily/lifetime), schedule, and delivery type: Unknown
- Budget ownership (campaign/ad set): Unknown
- Ad-set budget sharing (on/off/unknown/not applicable): Unknown
- Amount entered for campaign or each ad set: Unknown
- Existing ad-set minimum/maximum settings and documented behavior: Unknown
- Setting availability/eligibility in this account: Unknown

## Proposed allocation
- Recommendation (campaign budget / ad-set budgets with sharing off / ad-set budgets with sharing on / Hold): Unknown
- Why this fits the stated business requirement: Unknown
- Proposed amounts, schedule, and allowed flexibility: Unknown
- Conflicts with current settings or source rules: Unknown
- Evidence still needed and person/system to supply it: Unknown
- Prepared by and review date: Unknown
- Authorized operator and change approval: Unknown
- Planned next action: Unknown

## Post-delivery review
Leave this section Unknown before delivery. Its absence does not make an otherwise complete planning recommendation invalid.
- Actual amount spent, currency, entity ID, and exact window/timezone: Unknown
- Exact native result column/event, attribution setting, count, and source export: Unknown
- CRM source, acquisition-cohort join key, deduplication rule, and qualification definition: Unknown
- CRM outcome cutoff, report capture date, maturity rule, and source completeness: Unknown
- Raw leads and matured qualified leads per matching ad set: Unknown
- Cost per raw lead and cost per qualified lead, or Unknown where dependencies are missing: Unknown
- Campaign aggregate, with overlapping populations excluded or held: Unknown
- Observation and alternative explanations: Unknown
- Next decision, owner, and evidence needed: Unknown

Equal entered budgets do not guarantee equal spend, equal exposure, or randomized assignment. A cheaper observed result does not establish the causal effect of choosing CBO or ABO.