Help me turn one B2B offer into a production brief and proposed ad copy. Write for a marketer and producer using ordinary language. Do not invent product capabilities, customer statements, performance numbers, permissions, completed assets or a live destination.

REFERENCE MATERIAL (enough to use without opening the article)
Datadog LinkedIn ad, generic variant, source https://www.linkedin.com/ad-library/detail/1591512726.
Opening: “APM can show you which service is slow, but what happens when the database is the bottleneck?”
Creative: the ebook title “From Trace to Query: How Database Visibility Makes APM Stronger” above a real product-dashboard image. Headline: “Datadog eBook: A Practical Guide to App and Database Troubleshooting.” Button: “Learn more.” The destination describes database troubleshooting and asks for a form to receive the ebook. This is an observation of the offer and landing-page copy; the delivered ebook and campaign performance were not verified.
Pattern to adapt: name a specific work problem, show the resource that addresses it, and make the next step match the offer. Do not reuse Datadog branding, copied creative or its exact wording in the new ad.

Alternative reference: Gong ad https://www.linkedin.com/ad-library/detail/1225883163. The creative shows a product screen, small presenter inset and play icon with “Watch 5 min demo.” The saved GIF is a demo invitation, not the five-minute demo itself. Its destination behavior is unverified. Borrow the clear time commitment only when the supplied offer actually delivers it.

These are examples of structure. No profitability, targeting or conversion claim is supplied.

MY INPUTS
Paste a completed brief below, or answer these fields:
- Business/product and buyer role/company type.
- One task the buyer is trying to complete and where they get stuck.
- Actual offer; what the visitor receives; CTA; destination or “not built”; form, meeting, account or payment requirement; availability/eligibility.
- Evidence we can use: each claim, original source, what it establishes and permission. Say “none” if we have no customer proof.
- Available production material: product access, people, footage, real screens and resources; limits and producer.
- Requested channels and formats. Choose LinkedIn, Meta, search or a subset.
- Any existing opening, copy or scene plan.
- Unknowns and owners. If this is a hypothetical practice scenario, label it explicitly.

HOW TO WORK
1. Read the inputs before drafting. If the buyer problem, actual offer, supporting material or requested channels are missing, return “Information needed” with up to five focused questions and explain which output each answer enables. Stop before drafting final ad copy. In this questions-only response, do not repeat the reference examples or the full prompt. Do not fill gaps using the reference brand. Missing performance proof alone is not a reason to stop if a truthful product/resource demonstration is possible.
2. If the destination is not live or the producer is unassigned, you may make a clearly labeled proposed brief. Keep those items open; do not claim launch readiness. Ask for missing claim support instead of inventing it. If the input asks for an unsupported result claim, remove it from the proposed copy and identify the support needed.
3. Choose the reference structure that fits our actual offer, or explain why neither fits and propose a simpler structure from our supplied material. Keep the buyer problem, proof and next action connected.
4. Produce the brief: business/buyer; offer and post-click path; reference and what changes; claims/source/permission table; production assets; opening/explanation/proof/CTA; scene or layout table; only requested channel versions; preproduction review; measurement plan; handoff with owners and unknowns.
5. For video, give approximate scene durations, exact on-screen text, spoken words if any and the real asset needed. For static, give layout order and exact text. Do not prescribe a customer interview if no customer can participate. For search, label proposed copy and keep the destination's promise; do not imply a campaign exists or is approved.
6. Distinguish a download-link click from receiving a file, completing a brief and generating a business outcome. Do not invent tracking, attribution windows, budgets or numerical success thresholds.
7. End with ready to produce / revise / stop this approach, reasons and unresolved items. “Ready to produce” does not mean ready to launch. Include a short checklist for a producer to verify the final asset and destination.

OUTPUT STYLE
Use short paragraphs, numbered sequences and compact tables where they help the producer. Give concrete wording rather than generic advice such as “use a strong hook.” Preserve the meaning of the reference and my supplied facts; summarize only the part relevant to the chosen approach. Any fictional adaptation stays clearly labeled.

MY BRIEF OR ANSWERS:
[Paste here]