# Completed example: recurring LinkedIn and Meta ad creative

This is a fictional operating example. It is not a Maestro client result or a recommended universal volume.

## Buyer context

- Company and offer: Northstar Ops, sales-led workflow software; approved demo offer.
- Approved audience segments: operations leaders at 200–2,000 employee companies; finance approvers as a secondary segment.
- Approved claims and proof: three product claims and two customer quotes in the supplied claim sheet.
- Channels: LinkedIn and Meta paid social.
- Decision owner: demand-generation lead.
- Brand approver: head of brand.
- Claim approver: product marketing lead.
- Media owner: paid-media manager.
- Required start date: 2 November 2026.
- Decision date: 16 October 2026.

## Monthly workload

| Field | Requirement | Priority | Owner | Due date |
| --- | --- | --- | --- | --- |
| New concepts | Four audience-plus-angle concepts | Must have | Partner | Monthly |
| Iterations per concept | All six hook-treatment combinations: three hooks × two visual treatments | Should have | Partner | Monthly |
| Static formats | 1:1 and 4:5 for approved concepts | Must have | Partner | Per delivery |
| Video formats | 1:1 and 9:16, 6–20 seconds, captioned | Must have | Partner | Per delivery |
| Copy variations | Two opening lines and one approved body per concept | Should have | Partner | Per delivery |
| Cutdowns and crops | One 6-second cutdown plus channel-safe crops | Must have | Partner | Per delivery |
| Landing page and media buying | Outside this production scope | Not applicable | Client | Confirmed |

Each approved concept requires six hook-treatment combinations. Each combination produces two static exports and two video exports, for 24 primary exports per concept. Add one 6-second 9:16 cutdown per concept. The fictional monthly total is 100 exports: four concepts × 24 primary exports, plus four cutdowns.

Definitions:

- **Concept:** one audience plus one problem or angle expressed as a master idea.
- **Iteration:** a hook or visual treatment that keeps the same audience and angle.
- **Adaptation:** a crop, aspect ratio, duration or approved segment change derived from a master.
- **Revision:** one consolidated client feedback submission against a delivered review set.
- **Approved deliverable:** file passes brand, claim, caption, dimension and naming checks.

## Workflow and service levels

| Decision field | Requirement | Evidence needed before signing |
| --- | --- | --- |
| Complete-input checklist | Offer, claims, proof, brand files, product access and one consolidated brief | Candidate's actual checklist |
| Turnaround clock start | Next business day after all required inputs are accepted | Written trigger |
| Turnaround duration and delivery milestones | First review within five business days; final delivery within two business days after consolidated approval | Written duration and milestone schedule |
| Clock pause conditions | Pauses during client review or missing access | Written rule |
| Included revision rounds | Two consolidated rounds per concept | Example review trail |
| Review method | One review link; demand lead submits consolidated feedback | Redacted example |
| Approval owners | Named creative lead plus client demand, brand and product-marketing owners | Role map |
| Quality control | Caption, dimension, claim, link, filename and source-package check | Completed checklist |
| Backup coverage | Named backup editor and designer | Team plan |
| Archive period | Twelve months after final delivery | Written term |

## Ownership and rights

- Editable source files required: Figma/Adobe files and video project files with linked assets.
- License treatment: partner identifies third-party assets and transfer limits before approval.
- Usage rights: worldwide paid and organic digital use; third-party exceptions listed.
- AI restrictions: no client data or unreleased product material used for model training.
- Delivery: client-controlled drive.
- Naming: `segment_angle_hook_treatment_format_duration_v##`.
- Version history: delivery sheet maps every export to its source and approval state.
- Offboarding: all current source files, linked assets, license ledger and delivery sheet transferred within ten business days.

## Measurement handoff

- Stable creative ID: filename stem excluding only the version number, so hook, treatment, format and duration remain distinct.
- Media owner: client paid-media manager.
- Results returned: spend, impressions, clicks and the agreed downstream outcome by creative ID.
- Review cadence: weekly operating review; monthly concept review.
- Attribution limit: platform and CRM signals are directional and must keep their source/window labels.
- Result that changes the next brief: adequate delivery plus the agreed outcome versus the team's current decision threshold.
- Owner of the next brief: client demand lead with partner creative strategist.

## Commercial bounds

- Production fee: candidate must price this exact sample month.
- Software: separated from the fee.
- Pass-through costs: pre-approved stock, talent or location costs only.
- Overage: written unit or change-order price.
- Minimum term: three months maximum for the initial engagement.
- Cancellation: 30-day notice after the initial term; source transfer survives termination.

## Hard gates

| Must have | Pass evidence | Fail condition | Unknown owner and due date |
| --- | --- | --- | --- |
| 9:16 video delivery | Comparable source and final export | Candidate does not produce it | Candidate, before shortlist |
| Two revision rounds | Written scope definition | Fewer than two | Candidate, before shortlist |
| Editable source transfer | Contract language and sample package | Project files excluded | Candidate, before shortlist |
| Backup coverage | Named coverage plan | One person with no backup | Candidate, before shortlist |
| Stable ID handoff | Delivery sheet and file names | Results cannot map to creative | Candidate, before shortlist |