# B2B paid-social creative production specification

Use this before you compare partners. Leave missing facts as **Unknown**. Do not enter zero unless zero is the real requirement.

## Buyer context

- Company and offer:
- Approved audience segments:
- Approved claims and proof:
- Channels:
- Decision owner:
- Brand approver:
- Claim approver:
- Media owner:
- Required start date:
- Decision date:

## Monthly workload

| Field | Requirement | Priority: Must have / Should have / Optional / Not applicable | Owner | Due date |
| --- | --- | --- | --- | --- |
| New concepts | Unknown |  |  |  |
| Iterations per concept | Unknown |  |  |  |
| Static formats and dimensions | Unknown |  |  |  |
| Video formats, dimensions and duration | Unknown |  |  |  |
| Copy variations | Unknown |  |  |  |
| Cutdowns, crops and localizations | Unknown |  |  |  |
| Landing-page or media-buying work | Unknown |  |  |  |

Define these terms for this engagement:

- **Concept:**
- **Iteration:**
- **Adaptation:**
- **Revision:**
- **Approved deliverable:**

## Workflow and service levels

| Decision field | Requirement | Evidence needed before signing |
| --- | --- | --- |
| Complete-input checklist | Unknown | Named inputs and owner |
| Turnaround clock start | Unknown | Written trigger |
| Turnaround duration and delivery milestones | Unknown | Written duration and milestone schedule |
| Clock pause conditions | Unknown | Written pause/resume rule |
| Included revision rounds | Unknown | Definition and examples |
| Review method | Unknown | Tool and consolidated-feedback rule |
| Approval owners | Unknown | Named client and partner roles |
| Quality control | Unknown | Checklist and accountable role |
| Backup coverage | Unknown | Named coverage process |
| Archive period | Unknown | Written retention term |

## Ownership and rights

- Editable source files required:
- Font, stock, footage and music license treatment:
- Usage-rights territory and duration:
- AI-use and training restrictions:
- Confidentiality or regulated-data requirements:
- Delivery location:
- Naming convention:
- Version-history requirement:
- Transition and offboarding requirement:

## Measurement handoff

- Stable creative ID format:
- Media owner:
- Results returned:
- Review cadence:
- Attribution limits to preserve:
- Result that changes the next brief:
- Owner of the next brief:

## Commercial bounds

- Agency or production fee:
- Software:
- Stock, talent, location and pass-through costs:
- Overage rules:
- Minimum term:
- Renewal and cancellation:

## Hard gates

List only requirements that remove or hold a candidate before scoring.

| Must have | Pass evidence | Fail condition | Unknown owner and due date |
| --- | --- | --- | --- |
|  |  |  |  |